Finding my Fans and Social Media
So what is the magic bullet… the magic thing… that magic key, the recipe that brings the masses forth from the unknown depths to buy your books? I’ve been pondering that questions as I get ready to publish my next book, my fourth that is. You would think I would have some idea about the secret sauce by now. But the questions and the recipe for the secret sauce is more convoluted now then it was years ago when I first jumped into this mired pool.
I’ve contemplated PR teams, Facebook ads, Facebook apps, twitter ads, twitter apps, Instagram, blogging, emailing, spamming, Pintrest, Goodreads, YouTube, book signings, virtual book signings, Google, Google Play, LinkedIn, Vine, Tumbler, Instagram, Flickr,.. I’ve Social Media myself to death and what have I got out of it??? Mediocre sales and a headache…
Now I’m definitely not saying the readers are not out there, but I wonder as I beat my head against my desk on yet another morning, as I read another article about how to reach those readers if what I have been doing and what I plan on doing is just a waste of time, or a waste of my energy.?!
Is my marketing money wasted in email marketing/blogging/Facebook/twitter…
Here is the conundrum… several years ago or not so many years ago. Something amazing happened. Indie publishing hit it big. And with it these little people who knew nothing of the publishing world became publishers. (Introduce me! I’m taking a bow here, thank you very much.) At the same time, Social Media went bat shit crazy, and we were a match made in heaven.
All us knew authors who knew nothing about marketing, nothing about advertising, had to do was create a Facebook page and we were golden. Readers were meeting authors and vis versa.
It was a symbiotic relationship that was cataclysmic. It all blew up, now I’m not just talking about brick and mortar vs ebooks that blew up, I’m talking about the entire enchilada it splattered all over the wall. Editors, book cover artists, web developers, even developers of writing software. Writing became big business. And we all started co-existing like happy little ameba in a petri dish, when before it was a behind the closed door type of relationship that wasn’t talked about unless you had a signed contract. And even then you didn’t talk about it with other authors, god forbid.
Now days, you share your wonderful editor with your other author friends, you tell your authors about the great graphic artist you used for the cover of your books. You don’t hide these amazing people behind a closed door only used by one publisher. These people are valued and to be passed around because they need to feed their families too. But that’s another blog post.
Back to what I was going on about… when it all took off years back I remember sitting back and thinking how exciting it all was, how wonderful it was to be able to reach out and touch my fans. Or how fantastic it would be to publish a book without needing the backing of the big publishers from NYC backing me. How wonderful it would be to publish as many books as I wanted to a year, instead of just one book a year. (I will be publishing 3 this year!)
But the dust has settled… and I think the readers and even authors are standing back and looking around a little shell shocked wondering exactly the same thing I am… what did we learn from it all? And where have all the fans gone?
The worst part…. There’s a social media expert out there for everything give us all conflicting information when we desperately ask for help.
- Twitter… the fans are out there you just need to post to twitter everyday between 2 and 4 – my book sales are dependent on twitter followers out there who only have an attention span of 140 characters for 2 hours a day? Is that EST time? MST? CST? Wait, maybe its Greenwich Time? SHIT… but I still Twitter…
- Facebook… now I like Facebook, but the ads confuse me and you have to boost everything or good luck getting it out to your fans. Facebook is nickel and diming me out of all my sales. And don’t forget to LIKE, SHARE, and SMILE, and HAHA, and POST everything or a baby elephant is lose his citizenship to the US and have to grant rides to overgrown millionaires children.
- Email List – Demand everyone you know give you their email along with everyone they know and all their relatives so that you can email spam then even though you have promised that you won’t email spam them. But you just can’t help it. But what you email spam them is not really spam because—well its YOU!!! And you would never spam anyone.
- Blog – You must blog everyday for as long as you can, forget everything else that is on your to do list and blog, blog, blog, blog. Your readers want to hear from you ALL THE TIME. BLOG. BLOG BLOG. Did I mention you should blog? Because you should. Blog that is. Then when you post your blog, you should email that shit out. And twitter about it, and Facebook it and make sure you boost that Facebook post because well the elephant don’t forget about the ELEPHANT!
And in the end, do I have any more fans than I did at the beginning? Maybe, a couple? Probably… and the receipt to the secret sauce… it’s still a secret.
But hey if you figure that shit out would you mind passing it along to me I would love to twitter about it or maybe Post it on Facebook? Or email out? I might even Blog about it.