Promoting sucks, ask anyone it’s the bain of an authors existence. I don’t care if you’re a traditional or indie published author, marketing and promoting books just sucks the big one. And there are several reasons why, so let me break it down fo.
(1) Authors are by nature introverts, you may see us at promotional events where we are being out going and all smiles but inside we are introverts and wondering what we need to do to be put in
a time out.
(2) The promtional and marketing world is ever changing. And frankly it’s just hard to keep up with it. What works Tuesday doesn’t work on Thursday. Why? Why doesn’t it work on Thursday, and who can explain it to me? Which brings me to #3.
(3) There is a guru for everything. A guru for Facebook promotion, a guru for Twitter promotion, a guru for Instagram promotion, a guru for YouTube promotion, a guru for Amazon, a guru for blogging, a guru for selling your paperbacks, or ebooks or selling them to aliens for goodness sake, a guru for being a guru, and of course they say they are free until you click on their webinar and listen to their “free” 45 min. speach then you have to pay to actually get the information that will help you promote anything. Guru? No more Guru’s for me, is what I say.
(4) The dreaded online book tour, now for some these tours work. But I’ve done my fair share and to be honest for the amount of time and work they take my ROI (return on investment) doesn’t break even. They just aren’t worth it. They cost anywhere from $60 to $200 dollars and that’s just to do the tour, I’m not counting the time you have to put in or the giveaways you have to do. It’s just way to much work for the actual amount of sales I get. Now again please remember this is just me, I’ve known indie author who swear by virtual book tours so please if they work for you go with it.
(5) Keeping up on social media… everytime I turn around there seems to be a different social media platform that is the new and shiny thing I should be doing my promotion and marketing on. And frankly I just can’t keep up. And don’t forget the guru’s are telling me which platform I should be consentrating on. And each book tour has a special button I should set up and interview with and give a special book giveaway to for the new platform that I didn’t know about last week. And now I’m running in fifteen different directions trying to sell my book and giveaway the bank and trying to find my readers and because I’m chasing them they don’t know where to look for me and I don’t know where I am from day to day they can’t find me. And it’s just a vicious circle. Who knows where who is, and where who is going where, and when does any of the writing acutally get done?
Do you see where I am going with all of this?
I hope so because the point of all of it is this. Marketing and promotion is a pain in the arse. and makes even the most seasoned author have a panic attack. So yes I am the queen of non-promotion. I have a total of three books out, my fourth is due out next month. I do a couple of different promotions, nothing that breaks the bank. And only things that I can afford. I’m on Facebook, Twitter, and Goodreads, and Instagram and on Instragram very little. I blog but only a couple times a week (if that) and its not all about writing and my books. It’s mindless rambelings sometimes (like this rambaling post). As to my book promotions, I really want my books and my writing to stand for it’s self. Hopefully my books are excepted by the masses for what they are: well written and fun to read. And because of that I have built a great fan base. And that is my marketing and promotion. The majority of books are advertised via work of mouth regardless of whatever you do for marketing and promotion anway. and that just sucks. So stop chasing yourself and work on the promotion you can dedicate time to, not everything out there.
Good luck and if I’ve forgotten anything please leave a comment and let me know. Christie